Project Description
The Chinatown YMCA has recently been approved through the San Francisco Planning Commission to move forward with a long-awaited capital project. Over the course of the next 18- 24 months, we need to develop the look and feel of our new YMCA; from the membership program to the interior of our building. Our new facility will have a balance between being a health and fitness center and a community center, and the fitness program supports our mission-driven youth, teen and family programs. We are looking for an intern to help us refresh the Chinatown YMCA “brand” to marry this existing 97-year legacy with the new modern building and an innovative community membership model.

Target Audience
We have a number of target audiences, each requiring a different “voice;”
• our current membership and donor bases,
• the Chinese immigrant community,
• professionals from the Financial District seeking a fitness membership,
• seniors in Chinatown and those who have moved away to other districts,
• local youth and teens, and
• non-members from surrounding neighborhoods such as Nob Hill and North Beach.

Required Deliverables
Working with our Marketing and Communications committee, the intern will accomplish:

1. Refreshing our brand. Capture the feel of “honoring the legacy, building for the future” in a way that inherently captures the Chinese influence, but not necessarily overtly Chinese in nature. Finished product will include the establishment of a tagline and a logo to complement the existing YMCA logo (working within YMCA logo guidelines).
2. Collateral. Develop a new look and feel for our print and web materials including:

1. Signage. Develop look and feel of donor and community boards, design and order boards.
2. Instruction: A Style Guide will be developed to explain use of the established templates.

Project Benefits:
The Chinatown YMCA is excited to find the right person for our project. We think this is an incredible opportunity to be part of a design team, to influence the look and feel of a new & renovated community center, and to gain real life experience in a branding project for a worthy non-profit organization. Our intern will be highlighted and acknowledged on our website, and a tagline or art credit will be given as appropriate on any collateral that is adopted by the committee.

Required Proposal Format:


1. Letter of Intent (1-2 pages): Please describe yourself, your vision, and why you are inspired to apply for this intern position. Include any initial thoughts regarding our project, and also describe your perception of and connection to “Community.”
2. Portfolio Sample: Please include examples of relevant project work.
   
   
Request for References:

Please submit 2-3 phone numbers of references who will attest to your relevant skills.

Submission Deadline:
March 28, 2008 at 5:00 pm

Submit Proposal To:
Chinatown YMCA
855 Sacramento Street
San Francisco, CA 94108
or by email to lhitchcock@ymcasf.org

For Additional Information or Clarification, Contact:
Lara Hitchcock

1. 576.9622
Lhitchcock@ymcasf.org


This opportunity is sponsored by: Chinatown YMCA

We need volunteers who are free at these times

Weekly

This volunteer opportunity is available to the following types of volunteers

Unpaid Interns

Upcoming Dates:

Date Time # volunteers requested   Jul 22, 2008 09:00 AM - 05:00 PM 1   Jul 29, 2008 09:00 AM - 05:00 PM 1   Aug 05, 2008 09:00 AM - 05:00 PM 1

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I'm interested in this opportunity

Contact Person:
Lara Hitchcock, Development Director, (phone), (email)


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Address:


855 Sacramento Street San Francisco, CA 94108 (See a map)

Directions:

In the heart of Chinatown, walking distance from Union Square or Financial District. On Bus lines 30 Stockton, 45, 1 California, 15 Third, and 9x.   Nearest Metro/Subway Stop: Powell Station,   Walk distance (in minutes): 10   Nearest Bus Stop: 30, 45, 1, 9x, 1 minute walk


Web Site: http://www.ymcasf.org/chinatown

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